Gone are the days when you can just write about anything on the web and expect people to read it. It’s all about making your content appealing today and that is way easier said than done. However, dealing with this difficulty is a must especially for Search Engine Optimization (SEO) purposes.
If you’re having problem with making your content more appealing for your audience then these six copy writing tips are for you. Read them, use them well and you will surely hook those web readers in no time.
1. Play with emotions
People usually read stuff that has a personal relevance to them. If you can write about topics that will make your readers feel a certain kind of emotion then you have a pretty good chance of getting their attention. Of course, you also need to know what ticks your readers which is why you need to practice and experiment from time to time.
Always remember that lying in hopes of impressing your audience is counterproductive to what you’re trying to achieve. Don’t underestimate your readers and keep in mind that they can recognize sincerity whenever they see one.
2. Stay away from the general stuff
Ever heard of the saying “different strokes work for different folks”? This is essentially true in the cyber space, especially in the SEO industry. You need to target your audience and customize your material in order to get the best results. Otherwise, you won’t be able to set yourself apart and people will have a hard time finding and differentiating your write-ups.
Create an outline and specify the subject you wish to discuss when you’re writing. The more detailed your article is, the easier it will be for you to climb the SERPs.
3. Write about the talk of the town
Writing about the same old topics that our forefathers have tackled in the past won’t get excite your readers. Sometimes, the only way to get the interest of people is by reinventing yourself. Try to get a feel of what’s hot and what’s not when you’re writing because people are usually curious about stuff that are considered trending.
Furthermore, articles that talks about trending stuff have gained more weight in the SERPs due to the advent of the now famous Caffeine update. Thus, you also improve your site’s rank by discussing fresh and unique topics. Talk about hitting two birds with one stone.
4. Make use of images
As cliché as it might sound, pictures really do speak a thousand words. An image could convey a powerful emotion that can hook your readers. Needless to say, finding the perfect picture that would go along with your copy is a must.
Remember that there are copyright laws in this day and age that will require you to have due permission for an image before using it. Give credit to whom credit is due.
5. Show your vulnerable side
According to edugeeksclub.com, one of the things that are lacking in today’s writers is sincerity. It is very difficult to find people who are willing to share a piece of themselves when they write. Though it requires a certain kind of bravery, showing your vulnerable side when you’re writing is a surefire way of taking the relevance of your article up a notch.
Try to write more from the heart. After all, the main goal of writing is to express one’s self.
6. For the love of everything that’s holy, PROOFREAD
This might be the most important tip of all. Most newbie writers in this day and age see proofreading as extra work on their part. Veer away from this practice because it will stop you from realizing your true potential as a writer.
Nobody likes to read an article that’s full of misspelling and grammatical errors. Simple mistakes separates the best from the rest. Avoid being on the latter group by making sure that your work is close to perfection.
Writing a copy that’s going to hook those web readers takes time, patience and a lot of hard work. Keep on writing and learn from experience. Most important of all, never stop trying.