First Impressions: Asus Zenfone Max (2016)

Since Zenfone 5, Asus is getting good response in India towards the Zenfone Series. Recently Asus launched the upgraded version on Zenfone Max which was actually been launched by Sonakshi Sinha, Brand Ambassador for Asus in India. The device is open for sale and here I’m writing my first impressions.

#LiveUnplugged with Zenfone Max
#LiveUnplugged with Zenfone Max

From the build, this variant looks similar to its predecessor. The things that changed are from the inside. The display is same as 5.5 inches with resolution of 1280 x 720. The display is the main factor affecting the battery life means that featuring 720p screen instead of 1080p will improve battery a lot.

Inside the Zenfone Max box, you will get:

  • Asus Zenfone Max Smartphone 
  • Warranty Card
  • User Manual
  • A power adapter (5.2V – 1A)
  • A Micro-USB to USB cable
  • An OTG Cable
Going down through the specifications real quick:
Processor: Qualcomm Snapdragon 615 1.5 GHz, Octa-Core
OS: Android M 6.0.1 with ZenUI
Battery: 5000mAh (non-removable)
Internal Storage: 32GB (Micro SD Card Support Up to 64GB)
Color: Black/ Blue/ White/ Orange
Camera: Rear: 13MP auto focus F2.0/ 75 degree, Front: 5M wide view F2.0 / 85 degree
SIM slots: Micro SIM*2

So from the specs, the device seems promising. Asus says that the device could run up to 3 days with normal usage on a single charge and from my actual experience with the device, the 3-day usage thing seems realistic because I got near about 12 hours of Screen on Time with first charge. I will test it again and will come with a full review soon.

Zenfone Max 2016
Zenfone Max 2016

One thing that I’ve noticed is that, although the device comes with 5000mAh battery, one doesn’t weigh too much I mean holding in my hand doesn’t seem so heavy. Asus launched it exclusively for India. There are two different variants, one with 2GB Ram and another one with 3GB Ram while both are having same 1.5 GHz Octa-Core Processor and 32GB of internal storage. The previous variant which paired with Quad-Core processor and 2GB Ram is now sold at Rs. 8,999. While newer 2GB variant (Octa-Core Processor) is sold at Rs. 9,999 and 3GB variant (Octa-Core Processor) is sold at Rs. 12,999.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “Zenfone Max has been one of our star products. The product features including its long battery life, ability to be a portable charger for other devices, stunning good looks and an affordable price resonated well with our audiences and helped us deliver our promise of making luxury affordable. The enhanced version of the Zenfone Max with a brand new processor, increased memory and more personalization options helps us stay true to our ethos and offer an extremely cost-effective high-end luxury product.”

As the device comes with Android Marshmallow, it’ll definitely able to take advantage of Doze battery saving feature. Google Now on Tap works greatly. Asus seems to have minimized the size of apps they ship with the new device and made it available on Play Store in case user needs any of it.

Elaborating on her association with the brand, Sonakshi Sinha said, “I am honored to be associated with a brand that believes in strengthening the ambassador’s trust in them. My association with ASUS, second one since the Zen Festival in 2015, is in sync with today’s audiences that #LiveUnplugged, consume digital content and make decisions online. The launch for Zenfone Max involved me trying the smartphone and sharing my experience with the team at ASUS besides being a part of the digital campaign.”

Speaking about the Zenfone Max, Sonakshi Sinha said, “Switching to Zenfone Max has completely changed my life. I spend lesser amount of time charging my phone and more hours clicking pictures, shooting videos, playing games and listening to music. Its sophisticated design ensures that I can use it for every occasion without having to worry about changing the way my phone looks.”
Commenting on the appointment of Sonakshi Sinha and the commencement of the digital campaign, Marcel Campos, Marketing Director – Mobile Division, India said, “The audience today is gravitating towards a digital life. Their personal lives and digital ones are influencing one another, making it important for us to be present on a medium that they frequent. Sonakshi’s grace, elegance and versatility makes her persona a perfect match for ASUS’ value system. Her robust digital presence, strong connect with the audiences and inclination towards technology will help us strengthen our communication process with a user base that is well-informed, savvy and believes in quality products.”
Stay connected with us; will publishing the full review soon. Thanks 🙂
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