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ASUS unveils ZenFone Live With World's First Live-Streaming Beautification called ‘BeautyLive’

Delhi, India (24th May, 2017) — ASUS, the Taiwanese leader in mobile technology, today unveiled ZenFone Live, the world’s first smartphone with real-time beautification technology engineered into the fresh BeautyLive app, enabling users to share more glamorous versions of themselves — live.

Front Camera with large, 1.4µm sensor pixels for 2X-greater light sensitivity and a dedicated soft-light LED flash, ZenFone Live elevates mobile live-streaming to new quality levels, ensuring that selfie video is clearer, brighter and more beautiful. ZenFone Live also has dual micro-electro-mechanical system (MEMS) microphones to help eliminate background noise and enhance voice pickup, an innovative five-magnet speaker and smart amplifier for powerful audio, along with the DTS Headphone:X, a 2.5D curved display and a lustrous sandblasted metallic finish.

Dinesh Sharma, Director – Mobile Product Centre for ASUS India

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager of ASUS India said, “Live-streaming is currently the darling of the social media space, praised by ‘thought leaders’ and ‘gurus’ alike as the next phase of evolution via social networks. With the advent of live streaming capabilities on almost all social media platforms, we realized that our customers needed a smartphone which would enable them to ace their live casts. ASUS ZenFone Live is a result of a stellar combination of innovative technology, consumer feedback, and latest trends”.

Real-time glamour

BeautyLive app for live-streaming beautification direct to social media
ZenFone Live’s all-new BeautyLive app introduces the world to real-time beautification, allowing users to create and maintain the perfect look when going live on their favorite social-networking sites.

BeautyLive combines smart software algorithms and hardware acceleration to automatically smooth skin and remove blemishes, and it integrates seamlessly with Facebook, Instagram, and YouTube. The result is the ability to craft and broadcast instant glamor that keeps the user looking as beautiful as they want to be throughout every live-streaming session. The BeautyLive feature works with both front and rear camera.


Fine-tuned selfie camera

2X-greater light sensitivity, soft-light LED flash and 82° field of view
ZenFone Live’s front-facing camera is made for snapping sharper, clearer selfies. The sensor has extra-large, 1.4μm pixels that improve sensitivity to light by up to 200 percent compared to smartphones with standard smaller pixels. ZenFone Live also has a soft-light LED flash that illuminates true skin tones, and it’s equipped with a wide-angle lens with an 82° field of view — so users are able to frame, capture details in wide angle and broadcast it to the world.
ZenFone Live also has a 13MP rear camera with f/2.0-aperture, five-prism rear lens, and benefits from ASUS PixelMaster’s industry-leading low-light technology to increase light sensitivity by up to 400 percent. It also enhances noise reduction and boosts color contrast by up to 400 percent. It supports up to 12 different camera modes, including real-time Beautification, Low Light and Super Resolution modes, to captures beautiful, high-resolution photos.

Dual MEMS Microphones

To ensure that the user’s voice is always heard, ZenFone Live has a pair of highly sensitive MEMS microphones that are expertly tuned and precisely positioned to reduce noise. This careful arrangement means that speech pickup is crystal clear, so users are able enjoy live-streamed social-media fun in total clarity — whether the backdrop is a busy street, a noisy bar, or the hustle and bustle of a shopping mall.

Powerful audio: Five-magnet speaker and smart amplifier

ZenFone Live features a powerful speaker with a five-magnet design and metal voice coil to produce loud and clear audio with supreme quality in every scenario. This speaker is powered by a smart amplifier that increases audio resolution and loudness while ensuring that the speaker is not damaged. ZenFone Live also features DTS Headphone:X™, a revolutionary surround-sound technology that synthesizes a full 7.1-channel virtual surround-sound experience, making all content sound better over headphones.

With this unique combination, ZenFone Live produces and delivers audio that’s up to 67 percent louder than the previous generation, while also extending low-frequency reproduction by up to 17 percent and reducing distortion by up to 15 percent.

Gorgeous design

Premium construction, metallic-finish, 2.5D cover glass and 75% screen-to-body ratio:
ZenFone Live’s brilliant 5 inch IPS HD display shines brightly through strong glass that is precision-milled at the edges to create a gentle, 2.5D curve. The natural, ergonomic feel of the glass flows around to the back, for comfort that matches the fine style. ZenFone Live also has an impressive 75 percent screen-to-body ratio, for more screen and less bulk.
The ZenFone Live features a premium build quality with sandblasted metallic finish that feels as great as it looks, and is available in three stunning colors — Navy Black, Rose Pink, and Shimmer Gold

AVAILABILITY

Priced at INR 9,999, the ASUS ZenFone Live will be available from today (i.e. May 24th, 2017) with all major E-tailers and Retailers in India.


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