ASUS, the Taiwanese leader in computer hardware and mobile technology announces the availability of Zenfone 3 Deluxe (ZS570KL) and the Zenfone 3 Ultra (ZU680KL) in India.
Launched at Zenvolution India in August 2016, the uber luxurious Zenfone 3 Deluxe is ASUS’ latest premium offering and is available in two variants – one with Qualcomm Snapdragon 821 processor and 256GB Internal UFS, the other with a Qualcomm Snapdragon 820 processor and 64GB of storage. Both smartphones come with 6GB of LPDDR4 RAM that offers extreme and formidable performance levels to match the demands of even the most intensive users. Launched as part of the Zenfone 3 range, the Zenfone 3 Ultra is one of the other flagship products from the range. These smartphones will be available in select Asus Preferred Partner’s retail outlets and all major Online Sales Portals.
Commenting on the availability, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “With the Zenfone 3 Deluxe and the Zenfone 3 Ultra, we aim at revolutionizing the smartphone space in India. Launched to fit into our premium segment, these flagship smartphones are at the pinnacle of design and engineering, and seamlessly combine high-end features in an extremely luxurious form factor. The powerful processor of the Zenfone 3 Deluxe ensures that the smartphone is perfectly geared towards the needs of even the most demanding user. With the Zenfone 3 Ultra, multimedia enjoyment is taken to its peak level, with its high-end display and specially engineered audio/video technology.”
The Zenfone 3 Deluxe sports a 5.7-inch Full HD (1920x1080) Super AMOLED display. The smartphone features an ultra-thin bezel with a 79% screen-to-body ratio giving you maximum display area in a smaller smartphone body, with minimum bulk. The device is so ergonomically designed that it measures just 4.2mm at its thinnest edge, this makes the smartphone extremely easy and comfortable to hold in your hands. Asus claims this smartphone is World’s First Metal Unibody phone with Invisible antenna. Rear camera equipped with Sony IMX318 23MP, front camera is of 8MP. Also comes with OIS + EIS, Tri-tech Autofocus & 4K Video Recording. The device is powered by whopping 6GB LPDDR4 RAM.
Designed for the most extreme multimedia enthusiast, the Zenfone 3 Ultra has a stunning 6.8-inch Full-HD (1920 x 1080) display with a 95% NTSC color gamut. When it comes to audio technology, the smartphone stands out with its two powerful five-magnet stereo speakers along with an NXP smart amplifier that provides loud, clear, and a distortion-free high-definition sound. It provides a fully virtualized sound-stage of a 7.1 channel DTS surround-sound system, over just two channels.
On the design front, like the Zenfone 3 Deluxe, it stays true to the ASUS ‘Design-Thinking’ philosophy with its incredibly slim and elegant full-metal unibody chassis that has no antenna lines on its back. The smartphone has an ultra-slim bezel that gives it a 79% screen-to-body ratio, which maximizes the viewing area while keeping the overall size and weight to a minimum. On the camera, comes with high-resolution Sony IMX 318 23MP rear camera. The device also features ASUS’ TriTech auto-focus system, which gives you high-performance split-second focus times which is critical for an impeccable smartphone photography experience. The Zenfone 3 Ultra comes with Qualcomm Snapdragon 652 Octa-Core processor coupled with the Adreno 510 graphics chip, and up to 4GB of ‘Dual-channel’ RAM. To ensure frugal entertainment on-the-go, the smartphone sports a 4600mAh Li-Po battery that offers formidable battery backup performance, and with Qualcomm’s Quick Charge 3.0 technology, you are ensured with blazing fast battery recharge times.
AVAILABILITY & PRICING
The Zenfone 3 Deluxe with Qualcomm Snapdragon 821 processor and Qualcomm Snapdragon 820 processor are priced at INR 62,999 and INR 49,999 respectively. The smartphone is available in two stunning metallic colors - Glacier Silver and Sand Gold. Zenfone 3 Ultra is priced at INR 49,999 and is available in two beautiful colors – Titanium Grey and Glacier Silver. Both these devices feature a meticulous sand-blasted back-finish that makes them feel super premium to the touch.