August 28, 2016

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ASUS presents Zenvolution in India


On 17th August, 2016 in India - ASUS CEO Jerry Shen announced the availability of the latest ZenFone 3 range of smartphones during the Zenvolution press event, making India one of the first countries to have access to the stunning new lineup of smartphones. The event in India saw the launch of ASUS ZenBook 3, an ultra-sleek and lightweight notebook with a premium aluminum design, and ASUS Transformer 3 Pro, the world’s most versatile PC.

During the event, ASUS brand ambassador Sonakshi Sinha walked the ramp as the showstopper for a fashion show, organized by ASUS in association with designer-duo Shivan & Narresh, to celebrate the technological progress signified by Zenvolution. Shivan & Narresh’s designs reflected the modern and slim look of the ZenFone 3 Series.

“The highly anticipated ZenFone 3 Series has become a global sensation after its debut at Computex this year. The range reflects the ASUS design philosophy and combines all the elements that users look for in a smartphone,” said Mr. Shen. “We are ecstatic to introduce the ZenFone 3 Series, which redefines luxury with superior performance and design, to consumers in India, one of our priority markets globally.”

ASUS ZenFone 3

ASUS ZenFone 3

Featuring a PixelMaster 3.0 camera, ZenFone 3 ushers in a new era of smartphone photography. Equipped with the latest 16MP with the latest Sony IMX298 sensor, six-element Largan lens with a large f/2.0 aperture, and subject-tracking TriTech auto-focus. Sapphire-glass lens protection ensures clarity and is resistant to scratches and damage. Offering both optical and electronic image stabilization for blur-free shots and video, a color-correction sensor for true-color photography, and true 4K UHD video recording.


Specs:


RAM / Storage: 3GB RAM / 32GB Memory (5.2”) OR 4GB RAM / 64GB Memory (5.5”)
Processor: Qualcomm Snapdragon 625
OS: Android M – 6.0 with ZenUI 3.0
Display: 5.2 / 5.5-inch Super IPS+ LCD, 1920x1080 
GPU: Adreno 506
Camera: Rear: 16MP, Front: 8MP

ASUS ZenFone 3 Deluxe


ASUS ZenFone 3 Deluxe

Featuring a 5.7-inch Full HD (1920 by 1080) Super AMOLED display, ZenFone 3 Deluxe reproduces vibrant and rich colors even in harsh, outdoor lighting.  An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio that gives maximum display size with minimum bulk. Inside, ZenFone 3 Deluxe has a Qualcomm Snapdragon 820 processor, Qualcomm Adreno 530 GPU, integrated X12 LTE modem and 6GB RAM. to deliver the best performance and capacity for demanding apps, games, and media.


Specs:


RAM / Storage: 6GB RAM / upto 256GB Memory with UFS 2.0
Processor: Qualcomm Snapdragon 820/821
OS: Android M – 6.0 with ZenUI 3.0
Display: 5.7-inch Super AMOLED FHD, 1920x1080
GPU: Adreno 530
Camera: Rear: 23MP, Front: 8MP

ASUS ZenFone 3 Ultra

ASUS ZenFone 3 Ultra

Like ZenFone 3 Deluxe, ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis. The ultra-slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera and ASUS TriTech auto-focus system as ZenFone 3 Deluxe. Powered by the Snapdragon 652 octa-core processor, integrated X8 LTE modem and 802.11ac MU-MIMO connectivity, Adreno 510 graphics, and up to 4GB of RAM. A built-in fingerprint sensor is positioned on the front of the phone beneath the user's finger.

Specs:

RAM / Storage: 4GB / 64GB 
Processor: Qualcomm Snapdragon 652
OS: Android M – 6.0 with ZenUI 3.0
Display: 6.8-inch FHD IPS LCD 
GPU: Adreno 510
Camera: Rear: 23MP, Front: 8MP

ASUS ZenFone 3 Laser

ZenFone 3 Laser features a sophisticated aluminum-alloy construction with design elements that add to its luxurious good looks and enhance its ergonomics. The finely sandblasted aluminum body with its comfortable rounded sides is enhanced with brilliant diamond-cut chamfered edges, and the contoured (2.5D) glass touch screen is matched around the back by a gently curving rear cover that feels natural to hold.

Specs:

RAM / Storage: 4GB / 32GB 
Processor: Qualcomm Snapdragon 430
OS: Android M – 6.0 with ZenUI 3.0
Display: 5.5" Full HD (1920 x 1080)
GPU: Adreno 505
Camera: Rear: 13MP, Front: 8MP

ASUS ZenBook 3

ASUS ZenBook 3

ZenBook 3 delivers great performance powered by up to the Intel Core i7 processor, 16GB of 2133MHz RAM, up to a 1TB PCIe Gen 3 x4 SSD, a next-gen USB Type-C port, and powerful quad-speaker audio by Harman Kardon. Its resolution is 12.5-inch display has a wide 72% NTSC color gamut and an edge-to-edge covering of tough, scratch-resistant Corning Gorilla Glass 4. A slim bezel design provides an 82% screen-to-body ratio for the maximum display size with the minimum footprint. 

ZenBook 3 features a full-size backlit keyboard with 19.8mm key pitch — the same as most desktop keyboard. A glass-covered precision touchpad provides smooth and accurate input and incorporates palm-rejection technology, Smart Gestures, and handwriting support for enhanced usability. A built-in fingerprint reader with Windows Hello support gives users instant one-touch access, allowing them to sign in and unlock ZenBook 3 quickly and securely without having to type their password or PIN.

ZenBook 3 provides up to 9 hours of battery life for all-day computing. Asus claims that, fast-charge technology brings the battery up to 60% capacity in just 49 minutes.

ASUS Transformer 3 Pro

ASUS Transformer 3 Pro

ASUS Transformer 3 Pro is powered by  the Intel Core i7 processor and has up to a 1TB PCIe x4 SSD and 16GB of 2133MHz RAM for the ultimate performance. Its versatile, any-way-up USB Type-C connector supports USB 3.1 Gen 2 devices at speeds up to 10Gbps, and Thunderbolt 3 provides unbelievably fast 40Gbps data transfers and support for dual external 4K UHD displays. ASUS Transformer 3 Pro also comes with USB 3.0 and HDMI ports for convenient connectivity. A 13MP rear camera lets users capture high-resolution photos and videos, and a front-facing camera with Windows Hello facial recognition enables users to conveniently log in with just a quick glance.

AVAILABILITY & PRICING

ZenFone 3 will be available at a starting price of Rs. 21,999 on all major e-commerce sites like Flipkart, Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ. It will also be available at all leading retail stores across India before the end of August 2016. 

ZenFone 3 Deluxe, ZenFone 3 Ultra and ZenFone 3 Laser will be available from September 2016 across all major e-commerce sites like Flipkart, Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ and leading retail stores & Asus Exclusive Stores across India at the following prices:

  • ZenFone 3 Deluxe - starting from Rs. 49,999
  • ZenFone 3 Ultra - Rs. 49,999
  • ZenFone 3 Laser - starting from Rs. 18,999

ZenBook 3 and Transformer 3 Pro will be available from October 2016 onwards across all major e-commerce sites like Flipkart, Amazon, Snapdeal and all Asus Exclusive Stores & leading retail stores across India at the following prices:

  • ZenBook 3 – Rs. 1,47,990
  • Transformer 3 Pro – Rs. 1,44,990
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June 20, 2016

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Asus Zenfone Max Review

Zenfone Max
Asus Zenfone Max
After reviewing the upgraded version of the one I’m reviewing in this article, it’ll be kind of comparison between the upgraded and previous version of the same device. The one I’m reviewing in this article is actually launched in January, 2016 in India.

In this article, I won’t be doing in-depth review because I’ve published one of upgraded variant of this Smartphone. Talking about the design, design is same as the upgraded version. The design is good enough to hold in the hand and is definitely looks premium although the Smartphone is in budget range. Actually I’m impressed by the design. Coming to the display, It sports 5.5-inch 720p HD screen same as upgraded variant. In the outdoor conditions, the screen looks good at full brightness.

Talking about the hardware, this variant comes with Qualcomm Snapdragon 410 Quad-core processor which is clocked at 1.2 GHz with Adreno 306 GPU and paired with 2GB of RAM. Internal Storage is 16GB which can be extended via MicroSD Card. In the software, this variant comes with Android 5.0 Lollipop out of the box with ZenUI. No doubt the ZenUI provides lot of customization while also keeping user’s requirement and simplicity in the mind. Also comes with ZenMotion means that gestures like double to screen off, screen on, Draw C while in sleep mode to launch Camera, etc. The rear and front both the camera performs well while low-light mode is used to capture great photos at night. I’ve uploaded sample shots below.

Taken from Zenfone Max
Sample Shot 1

Taken from Zenfone Max
Sample Shot 2

Taken from Zenfone Max
Sample Shot 3

Talking about the performance, the phone performs well while multi-tasking and won’t disappoint you if you’re a normal user. No doubt the upgraded version definitely provides better performance then this variant. Because Octacore processor will be faster than Quadcore processor. Now, talking about the battery, believe me this won’t disappoint you at all. This and the upgraded variant both come with 5000 mAh battery, which at-least last for 2 – 2.5 days if you’re a normal user. Screen on time I got was almost near about 10.5 hours every time. Standby time was also good. Charging time from the provided charger is not good, takes near about 5 hours to fully charge from 10%.
Final Verdict
After reviewing the upgraded version, I suggest you to go for the upgraded variant because it comes with Octacore processor, 32GB of Internal Storage while the price is Rs. 9999 which was of this version when it’s launched. While the Quadcore variant sold at Rs. 8999 but I suggest you to spend Rs. 1000 more for Octacore variant. In any way, I’m not saying that this isn’t a great device, but Octacore variant provides better performance while it also comes with 3GB Ram but at Rs. 12999. If you’re can only afford up to Rs. 9000 then you should go for this version of Zenfone Max.

Recommended: Asus Zenfone Max (2016) Review
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June 08, 2016

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Asus Zenfone Max (2016) Review – A Power-pack Device

Smartphones getting better in specifications and in looks. But when it comes to powering efficient Processor and GPU, it should have sufficient battery which can at-least last up-to one day normal usage. Thinking about the battery, definitely the Zenfone Max isn’t going to disappoint you because it has 5000 mAh battery. In this article, I am reviewing the new variant which is launched on 23rd May ’16 exclusively in India.

Asus Zenfone Max (2016)


Build & Design

Talking about the design, nothing has changed from the previous variant. Have same non-backlight back, home and recent apps buttons at the bottom in the front panel, 5.5” HD display above capacitive buttons, golden colored rim around the sides, speaker is at the bottom in the rear panel, volume buttons and power button is located on the right side. Charging port is to be inserted from the down side. 13MP Camera with Dual-LED flash and Laser Auto-Focus is located at top in the rear panel. ASUS logo is located at the rear panel little below from the camera.

Software

Glad that Asus provided Android 6.0.1 Marshmallow in this variant out of the box. I’ve installed many applications. Providing the 6.0.1, it’ll able to take advantage of Doze mode, App permissions, etc. In my opinion, it’s really a good decision to ship the device with latest version although the 6.0 update has not been arrived for Zenfone Zoom yet.

Hardware

Processor is upgraded to Qualcomm Snapdragon 615 Octa-Core processor which is clocked at 1.5 GHz. New variant provided with two options for RAM – 2GB and 3GB, the new specifications have made multi-tasking easier. GPU provided is Adreno 405. The internal storage is also upgraded to 32GB instead of 16GB, which can be expandable up-to 64GB with the MicroSD Card. You’ll get near about 24GB user available space out of 32GB storage. The smartphone weighs 202g. Device supports Dual-Sim.

Display

The device comes with 5.5-inch HD Display. The brightness is good enough. The device will also usable in the direct sun-light. Display is though 720p but looks really good and vibrant. In this sector, kudos to Asus for providing such a great display.

Camera

Device offers 13MP Real shooter while 5MP Front shooter both with f/2.0-aperture. In my testing I haven’t found any problems while taking shots means that the pictures don’t get delayed when you tap the shutter button. To activate the camera, you can also use ASUS ZenMotion; while in sleep mode, just swipe the letter “C” on the screen to open the main camera or swipe “S” to activate the front camera. Asus PixelMaster Camera does provide lots of modes to try. Focusing wasn’t problem in this device, thanks to the Laser Auto-Focus. I think in natural lighting the photos turn out to be great instead of artificial lighting. I’ve included some sample shots taken from the device below.

Sample Shots (Click to Enlarge)

Captured from Asus Zenfone Max (2016)
With HDR Mode enabled
Captured from Asus Zenfone Max (2016)
Auto Mode

Captured from Asus Zenfone Max (2016)

Captured from Asus Zenfone Max (2016)


Performance, Battery Life

Replacing the 410 processor with 615 is great decision. Octa-Core Processor makes the multi-tasking buttery smooth. To be honest, I’ve come across lag (1-2 seconds freeze) only 2-3 times in 9 days usage. Asphalt 8 Airborne ran flawlessly. So I think 720p screen helps GPU here to not getting device hot and providing better performance.

The Battery life I was getting was awesome, believe me I was getting screen on time of near about 10 hours and 30 minutes. If you’re normal user, it should last you up-to 3 – 3.5 days usage; if you’re heavy user, it should last you up-to 2 – 2.5 days usage. We don’t want to charge our phones frequently; this device is definitely fulfilling that requirement. If you think that you’re heavy user, I recommend you to go for 3GB RAM variant which costs Rs. 12999.

Pricing

  • The 2GB Ram variant with Octa-Core Processor, 32GB Internal Storage is sold in India at Rs. 9999 which can be purchased via Flipkart.
  • The 3GB Ram variant with Octa-Core Processor, 32GB Internal Storage is sold in India at Rs. 12999 which can be purchased via Amazon, Snapdeal, Flipkart and from Asus Exclusive Stores.
Update: The previous variant price is downgraded to Rs. 8999.

Pros
  • Super battery backup.
  • Performs well, 3GB variant recommended for Heavy user.
  • OTG cable included in the box, works as a Power Bank too.
Cons
  • Buttons aren’t backlight.
  • With supplied charger, it takes near about 5 hours to fully charge. (Although with 2A charger, it takes near about 4 hours 10 minutes.)
Final Words
At the same price, Asus have upgraded the internal specs of the phone, the deal seems pretty decent. Although nowadays many phones do come with fingerprint scanner, but to get awesome battery this is what you should go for. And really it will make your dream of “Don’t charge your phone frequently” to the state: TRUE.
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June 02, 2016

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First Impressions: Asus Zenfone Max (2016)

Since Zenfone 5, Asus is getting good response in India towards the Zenfone Series. Recently Asus launched the upgraded version on Zenfone Max which was actually been launched by Sonakshi Sinha, Brand Ambassador for Asus in India. The device is open for sale and here I’m writing my first impressions.
#LiveUnplugged with Zenfone Max
#LiveUnplugged with Zenfone Max
From the build, this variant looks similar to its predecessor. The things that changed are from the inside. The display is same as 5.5 inches with resolution of 1280 x 720. The display is the main factor affecting the battery life means that featuring 720p screen instead of 1080p will improve battery a lot.

Inside the Zenfone Max box, you will get:
  • Asus Zenfone Max Smartphone 
  • Warranty Card
  • User Manual
  • A power adapter (5.2V – 1A)
  • A Micro-USB to USB cable
  • An OTG Cable
Going down through the specifications real quick:
Processor: Qualcomm Snapdragon 615 1.5 GHz, Octa-Core
OS: Android M 6.0.1 with ZenUI
Battery: 5000mAh (non-removable)
RAM: 2GB/3GB
Internal Storage: 32GB (Micro SD Card Support Up to 64GB)
Color: Black/ Blue/ White/ Orange
Camera: Rear: 13MP auto focus F2.0/ 75 degree, Front: 5M wide view F2.0 / 85 degree
SIM slots: Micro SIM*2

So from the specs, the device seems promising. Asus says that the device could run up to 3 days with normal usage on a single charge and from my actual experience with the device, the 3-day usage thing seems realistic because I got near about 12 hours of Screen on Time with first charge. I will test it again and will come with a full review soon.
Zenfone Max 2016
Zenfone Max 2016
One thing that I’ve noticed is that, although the device comes with 5000mAh battery, one doesn’t weigh too much I mean holding in my hand doesn’t seem so heavy. Asus launched it exclusively for India. There are two different variants, one with 2GB Ram and another one with 3GB Ram while both are having same 1.5 GHz Octa-Core Processor and 32GB of internal storage. The previous variant which paired with Quad-Core processor and 2GB Ram is now sold at Rs. 8,999. While newer 2GB variant (Octa-Core Processor) is sold at Rs. 9,999 and 3GB variant (Octa-Core Processor) is sold at Rs. 12,999.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “Zenfone Max has been one of our star products. The product features including its long battery life, ability to be a portable charger for other devices, stunning good looks and an affordable price resonated well with our audiences and helped us deliver our promise of making luxury affordable. The enhanced version of the Zenfone Max with a brand new processor, increased memory and more personalization options helps us stay true to our ethos and offer an extremely cost-effective high-end luxury product.”

As the device comes with Android Marshmallow, it’ll definitely able to take advantage of Doze battery saving feature. Google Now on Tap works greatly. Asus seems to have minimized the size of apps they ship with the new device and made it available on Play Store in case user needs any of it.

Elaborating on her association with the brand, Sonakshi Sinha said, “I am honored to be associated with a brand that believes in strengthening the ambassador’s trust in them. My association with ASUS, second one since the Zen Festival in 2015, is in sync with today’s audiences that #LiveUnplugged, consume digital content and make decisions online. The launch for Zenfone Max involved me trying the smartphone and sharing my experience with the team at ASUS besides being a part of the digital campaign.”

Speaking about the Zenfone Max, Sonakshi Sinha said, “Switching to Zenfone Max has completely changed my life. I spend lesser amount of time charging my phone and more hours clicking pictures, shooting videos, playing games and listening to music. Its sophisticated design ensures that I can use it for every occasion without having to worry about changing the way my phone looks.”

Commenting on the appointment of Sonakshi Sinha and the commencement of the digital campaign, Marcel Campos, Marketing Director – Mobile Division, India said, “The audience today is gravitating towards a digital life. Their personal lives and digital ones are influencing one another, making it important for us to be present on a medium that they frequent. Sonakshi’s grace, elegance and versatility makes her persona a perfect match for ASUS’ value system. Her robust digital presence, strong connect with the audiences and inclination towards technology will help us strengthen our communication process with a user base that is well-informed, savvy and believes in quality products.”

Stay connected with us; will publishing the full review soon. Thanks :)
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May 02, 2016

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ASUS Zenfone Go 4.5 2nd Generation - The ‘Go-To’ Budget Offering from ASUS

ASUS has been known in the smartphone market for being the go-to brand when consumers look for luxury specifications without a price tag that breaks the bank. The latest offering from the company on these lines is the Zenfone Go 4.5 2nd generation.

Design and Build
With a metallic hairline finish, the phone, at the first glance itself resembles a premium product. The phone also comes with an ergonomic arc design, managing to be only 3.6 mm at its thinnest edge. This feature, along with the rear key positioning on the phone allows the user to have intuitive one hand control, thus, making it really easy to multitask. The finish on the phone can be attributed to the unique, molding techniques which in turn, has ensured that the phone does not weigh on the heavy side. All of this, has resulted in a phone, which is easy for the user to hold and experience.  The company has further compressed the powerful processor, the dual sim card, and the thin design in such a way, that the form factor of the phone retains its usability quotient. One important aspect of their design is the positioning of the buttons. This has ensured that both, right-handed and left-handed people can use it with equal ease. The phone is also available in a variety of colours to suit your mood and personality.

ASUS Zenfone Go 4.5 2nd Generation

Camera
Coming to the camera specifications on the phone, it comes with a rear camera of 5MP and a front camera of 0.3MP. While the 5MP camera might not look like a big deal to us tech experts used to camera specifications of 13 MP and higher, but for a price tag of just Rs. 5,299 – this camera manages to be very appealing. However, ASUS is also offering users an additional choice, in this category, as there is a second variant of the ZenFone Go 4.5 2nd generation that comes with a rear camera of 8MP and a front camera of 2MP priced at Rs 5,699. This variant would definitely satisfy the clicking enthusiast in you. Apart from this, it’s really the features that come built into the camera that excites the reviewer in me. Along with the ‘PixelMaster’ technology unique to ASUS, also inbuilt into the phone are a total of 16 different modes- be it for clicking pictures during the day or night. The zero shutter lag also ensures perfect photos in a snap.

Camera


Three of the modes that stood out for me were as below- 

Backlight HDR Mode

This mode reduces the shadow effect and therefore allows the images to have a better brightness and contrast factor by expanding the dynamic range of the shot. The detailing results in flawless images captured- all the time. 

Low Light Mode

This feature increases the light sensitivity of the image by up to 400%, while reducing the noise and boosting the colour contrast every time. A feature that allows the users to produce clear and bright images in low light as well - this camera is ideal for users who do not wish to worry about the light condition when capturing something they like.

Beautification Mode

On your endless selfie clicking rampages, when out with friends, this phone is your perfect companion, as the beautification mode subtly balances the facial features, softens the tones and removes blemishes to make you and your friends look even better. 
Just when you think that was enough for all your clicking needs, the phone also has built-in MiniMovie application. This application allows users to combine different photos into short movies which can be further made interesting by adding musical notes and text of your choice.  Your creations can then be quickly shared through social media, email, cloud services, and YouTube.

Storage
Despite being in the budget category, the phone still comes with adequate storage capacity – a 1GB RAM, which ensures that you never have to worry about seeing the dreaded – ‘phone capacity full’ message pop up on your phone. The Zenfone Go 4.5 2nd generation additionally offers 100 GB of accompanying Google Drive storage - that too, free for 2 years! You would have to redeem the offer on the Google Drive app by April 1st, 2018. 
The ASUS ZenUI
Personally, my favorite aspect on ASUS’ Zenfone range is the ZenUI; it is ASUS’ personalized gift to its users. With a new visual design and features, it allows for classic customization on your phone. The ZenUI is simple, beautiful and brilliant all at the same time. It allows you to have a lock screen accompanied by a customizable font and icon. It has redesigned icons, optional folders, weather and time widgets different, and a variety of ASUS color themes for your use.  Further, within the ZenUI, the idea that excites me the most is the ‘ZenMotion’- which allows users to access everything on their phone with just an easy swipe to launch a variety of applications, see notifications of incoming messages, missed calls, and a lot more. It also has a new Boost feature- which acts like your phone’s personal clean up assistant- just by tapping the icon, Boost will clean up background applications to free your phone’s memory and increase its speed.

ZenUI Launcher
In particular, for this, one has to simply swipe up on the home screen to access easy customization tools. You can then go ahead and choose your wallpaper, pick your icons and arrange your apps in a moment. 

ZenUI Launcher

ZenUI Launcher


Noise Cancellation:
We live in a world that is noisy all the time, and to reflect on that real time experience, ASUS has come up with the NoiseTalk Zero which is an innovative combination of linear-echo-cancellation (LEC) and noise-suppression (NS) that works towards wiping out audio rebound and in reducing background noise to a minimum. In fact, the Zenfone’s LEC is 1.2X (20%) better at blocking echoes and is 2.3X (130%) more effective at noise suppression in multiple environments comparatively. As a result, users get the chance to experience crystal-clear quality during their calls.
Noise Cancellation


Performance
The phone matches your needs of smart and quick performance at every step with its Qualcomm quad core CPU@1.2GHz, and dual sim-dual standby feature. Additionally, the Sonic-Master Technology delivers crystal clear sound to your ears, satisfying the music-lover in you. The phone is also probably more obsessive than you, about conserving power especially when searching for a signal, thus significantly increasing its standby time. It has an advanced antenna design that ensures fantastic performance, even in areas with poor signal. Be it for your social media needs, or your routine daily tasks, the phone has adequate capability built into it, to offer a power-packed performance. 

Performance


To conclude- this phone is perfect for those users that look for class, appeal and performance, without burning a hole in their pocket. The variant with the 0.3MP/5MP (front + rear) camera being priced at just Rs. 5,299, and the 2MP/8MP (front + rear) camera at INR 5,699;it can literally be the ‘Go-To’ phones for the budget smartphone section and is bound to make heads turn when you take it out in public. With multiple features on it, that still do not compromise on build, aesthetic or specifications quality, the Zenfone Go 4.5 2nd generation does all that and more, acting like the ultimate ‘Zen’ companion to your fast paced life. 

Comparison Table 
ComparisonComparison
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April 06, 2016

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WhatsApp Released End-to-End Encryption Feature


Whatsapp rolls out important security feature named end-to-end encryption,
Maybe its a most important release which will be loved by public as messages encrypted increases user security,
When you update WhatsApp,
When you and your contacts use the latest version of the app, every call you make, and every message, photo, video, file, and voice message you send, is end-to-end encrypted by default, including group chats, says WhatsApp.
What is end-to-end Encryption ?
In simple words when you send a message, the only person who can read it is the person or group chat that you send that message to. No one can see inside that message. Not cybercriminals. Not hackers. Not oppressive regimes. Not even us. End-to-end encryption helps make communication via WhatsApp private – sort of like a face-to-face conversation, said by WhatsApp.
How does it look like ?
Well, its enabled by default but when you chat you will be notified,
look in the screenshot below.,

Message you send to this chat and calls are now secured with end-to-end encryption.
Also Read(Recommendation) : How to Become Beta Tester for Whatsapp

These days every technologies have its backdoor, In this world, feature like end-to-end encryption will build trust in users & protects from such vulnerabilities.
How Does end-to-end Encryption Works ?
Well, everyone will be curious especially tech geek like me to know how this amazing feature works, Here's what WhatsApp says about that;
WhatsApp's end-to-end encryption ensures only you and the person you're communicating with can read what is sent, and nobody in between, not even WhatsApp. This is because your messages are secured with a lock, and only the recipient and you have the special key needed to unlock and read them. For added protection, every message you send has its own unique lock and key. All of this happens automatically: no need to turn on settings or set up special secret chats to secure your messages.
If you want to know even more, You can download this PDF.

Advantages of end-to-end encryption
  • You can use WhatsApp without any fear of intercepting messages by others, your conversation will be end-to-end secured so that any third party,Government and even WhatsApp cannot see your message. How cool that !
  • Group chats are also secured.
  • WhatsApp calls also secured by this feature.
  • Vulneberalities protection.
Disadvantages of end-to-end encryption

  • Well I think user has no disadvantages, but government may be not so happy for this feature.
  • Government will not able to track anyone's messages in WhatsApp.
  • This can be misused as conversations are encrypted.
Meanwhile
In the UK, politicians have proposed banning such technologies, forcing companies to install "backdoors" that would weaken that security so that messages can be read by spies, as read in TOI.
Final Words
 I was amazed to see such technologies and hoping you too,
Stay Secure & Drop comments below for feedback & suggestions !

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